44pk Privacy Policy
Your Data, Your Rights

This Privacy Policy ("Policy") sets out the data practices of 44pk ("we", "us", "our", "44pk") with respect to all personal information collected from users ("you", "player", "account holder") of the 44pk platform, accessible at 44pk.bio and all associated sub-pages, mobile interfaces, game lobbies, and customer support channels (collectively, the "Platform").

By registering an account, accessing the Platform, or interacting with any 44pk service, you acknowledge that you have read, understood, and agreed to the data practices described in this Policy. This Policy should be read alongside our Terms & Conditions, which together form the complete legal framework governing your relationship with 44pk.

1. Who We Are

44pk is a licensed online casino and sports betting platform serving players across Pakistan. We offer cricket betting, PSL markets, live dealer casino games, slots, bingo, and fishing games — all accessible via a single, unified platform optimised for Pakistani players. We accept deposits and process withdrawals in Pakistani Rupees (PKR) via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank.

44pk operates under an international gaming licence and is subject to the data protection and player privacy obligations imposed by its licensing authority. The data controller responsible for your personal information is the 44pk operating entity. For any privacy-related queries, you may contact us directly at [email protected].

2. Data We Collect

44pk collects personal data across several categories, each serving a specific, legitimate purpose related to the operation of the Platform. The categories of personal data we collect include:

Data Category	Examples	Purpose
Identity Data	Full name, date of birth, CNIC or passport number, photograph	KYC verification, age confirmation, fraud prevention
Contact Data	Email address, mobile number, residential address	Account communication, support, promotional updates
Financial Data	JazzCash/EasyPaisa account details, bank account info, transaction history	Deposit and withdrawal processing, anti-money laundering compliance
Gaming Activity Data	Bets placed, games played, win/loss history, session durations	Account management, responsible gaming monitoring, dispute resolution
Technical Data	IP address, device type, browser, operating system, login timestamps	Security monitoring, fraud detection, platform optimisation
Behavioural Data	Pages visited, features used, click patterns, session flow	UX improvement, personalisation, responsible gaming triggers
Communications Data	Support chat transcripts, email correspondence, feedback submissions	Customer service records, training, dispute resolution

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data (beyond responsible gaming-related disclosures you voluntarily provide), or biometric data beyond what is strictly required for identity verification where mandated by our licensing authority.

3. How We Collect Data

44pk collects your personal data through the following channels:

• Direct interactions: When you register an account, complete KYC verification, make a deposit or withdrawal, contact our support team, or respond to a survey or promotion, you directly provide us with personal data.
• Automated technologies: As you use the Platform, we automatically collect technical and behavioural data through cookies, web beacons, server logs, and similar tracking technologies. See Section 7 for full details on our cookie practices.
• Third-party sources: We may receive data about you from identity verification partners, payment processors (including JazzCash and EasyPaisa), fraud prevention services, and analytics providers. Such data is processed in accordance with this Policy.
• Publicly available sources: In connection with our anti-fraud and anti-money laundering obligations, 44pk may review publicly available information, including sanctions lists and public court records, as part of compliance screening.

4. How We Use Your Data

44pk uses your personal data solely for legitimate, specified purposes. We do not sell your data to unaffiliated third parties for commercial marketing. The primary purposes for which we process your personal data are:

• Account registration and management: Creating and maintaining your 44pk account, verifying your identity, managing your preferences and account settings, and communicating essential account-related information.
• Transaction processing: Processing your deposits and withdrawal requests via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, and maintaining accurate records of all financial transactions on your account.
• Regulatory and legal compliance: Fulfilling our obligations under 44pk's international gaming licence, including KYC verification, anti-money laundering (AML) reporting, and compliance with instructions from competent regulatory authorities.
• Responsible gaming: Monitoring your gaming behaviour to identify potential signs of problem gambling, applying the limits and restrictions you voluntarily set, and enforcing platform-wide responsible gaming policies including the 21+ age restriction.
• Security and fraud prevention: Detecting, investigating, and preventing fraudulent activity, account takeovers, multi-accounting, and any other activity that threatens the integrity of the Platform or the safety of other players.
• Customer support: Responding to your queries, complaints, and support requests, and maintaining records of communications for training and quality assurance purposes.
• Marketing and promotions: Sending you information about bonuses, promotions, new games, and platform updates — where you have not opted out of such communications. You may withdraw marketing consent at any time by contacting [email protected].
• Platform improvement: Analysing aggregated usage data to improve the performance, content, and design of the Platform for all players.

5. Legal Basis for Processing

In line with internationally recognised data protection principles, 44pk processes your personal data on one or more of the following legal bases:

• Contractual necessity: Processing necessary to perform our contract with you — specifically, operating your account, processing transactions, and providing access to games and betting markets.
• Legal obligation: Processing required to comply with 44pk's obligations under its gaming licence, AML regulations, and instructions from competent authorities.
• Legitimate interests: Processing necessary for the purposes of 44pk's legitimate business interests, including fraud prevention, platform security, and improving our services — where such interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing based on your freely given, specific, informed, and unambiguous consent — most notably for direct marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

6. Sharing Your Data

44pk does not sell your personal data. We share your data only with the following categories of recipients, strictly on a need-to-know basis:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank receive the financial data necessary to process your deposit and withdrawal transactions. Each processor is bound by its own privacy policies and applicable banking regulations.
• Identity verification and KYC providers: Third-party KYC service providers who assist us in verifying your identity documents in connection with our licensing obligations.
• Game providers: Third-party game studios and live dealer providers whose games are integrated into the 44pk Platform. These providers may receive limited technical and session data necessary to operate the games you play.
• Fraud and security partners: Specialist fraud prevention and cybersecurity providers who assist 44pk in identifying and responding to threats to Platform security.
• Regulatory and legal authorities: Government agencies, regulatory bodies, courts, or law enforcement agencies where disclosure is required by law, court order, or our licensing authority.
• Corporate transactions: In the event of a merger, acquisition, or sale of substantially all of 44pk's assets, your personal data may be transferred to the acquiring entity, subject to equivalent privacy protections.

7. Cookies & Tracking Technologies

44pk uses cookies and similar tracking technologies to enhance your experience on the Platform, maintain your session, and gather analytics data that helps us improve our services. A cookie is a small text file stored on your device by your browser when you visit a website.

The types of cookies we use include:

• Strictly necessary cookies: Required for the Platform to function correctly. These cookies handle session authentication, maintain your login state, and enable basic security features. They cannot be disabled without breaking core Platform functionality.
• Performance and analytics cookies: These cookies collect anonymised data about how players use the Platform — which pages are visited most frequently, how long sessions last, and where errors occur. This data is used to improve Platform performance and user experience.
• Functional cookies: These cookies remember your preferences — such as language settings, responsible gaming limits you have set, and display preferences — so you do not need to re-enter them on each visit.
• Marketing cookies: Used to track the effectiveness of our promotional campaigns and, where you have consented, to show you relevant offers and promotions based on your platform activity.

You may control cookie settings through your browser preferences. Please note that disabling certain cookies may impair your ability to use some features of the Platform. By continuing to use the Platform without modifying your browser cookie settings, you consent to our use of cookies as described in this section.

8. Data Retention

44pk retains your personal data for as long as necessary to fulfil the purposes for which it was collected, subject to any longer retention periods required by our licensing obligations, applicable law, or legitimate business interests such as the resolution of ongoing disputes.

• Active account data: Retained for the full duration of your active account relationship with 44pk, plus a minimum period following account closure as required by our licensing authority.
• Financial transaction records: Retained for a minimum of five (5) years following the transaction date in compliance with AML and gaming licence record-keeping obligations.
• KYC and identity verification data: Retained for a minimum of five (5) years following account closure or the last transaction, whichever is later.
• Customer support communications: Retained for a minimum of three (3) years to support dispute resolution and quality assurance purposes.
• Marketing data: Retained until you withdraw your consent to marketing communications, after which it is deleted or anonymised within a reasonable period.

When personal data is no longer required, 44pk takes reasonable steps to securely delete, destroy, or anonymise it so that it can no longer be linked to any individual.

9. Data Security

44pk takes the security of your personal data seriously and has implemented a range of technical and organisational measures designed to protect your information against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:

• TLS Encryption: All data transmitted between your device and the 44pk Platform is encrypted using Transport Layer Security (TLS) protocols, protecting it from interception in transit.
• Encrypted data storage: Sensitive personal data, including financial information and identity documents, is stored using strong encryption at rest. Encryption keys are managed under strict access control policies.
• Access controls: Access to personal data within 44pk's systems is restricted on a need-to-know basis. Staff members are granted access only to the data necessary to perform their specific job functions, and all access is subject to audit logging.
• Two-factor authentication: Administrative access to systems containing personal data requires multi-factor authentication. We also make two-factor authentication available for player accounts and strongly encourage its use.
• Security monitoring: 44pk employs continuous monitoring of its systems for anomalous activity, potential intrusion attempts, and security vulnerabilities. Regular security assessments and penetration tests are conducted by qualified third-party specialists.
• Staff training: All 44pk staff members with access to personal data receive regular training on data protection obligations and security best practices.

10. Your Rights

As a player on the 44pk Platform, you hold the following rights with respect to your personal data. To exercise any of these rights, please contact us at [email protected]. We will respond to all valid requests within a reasonable timeframe, and no later than thirty (30) days from the date of receipt.

• Right of access: You have the right to request a copy of the personal data 44pk holds about you, along with information about how it is being processed.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
• Right to erasure: In certain circumstances, you have the right to request that 44pk delete your personal data — for example, where the data is no longer necessary for the purposes for which it was collected and no overriding legal obligation to retain it exists. This right is subject to our data retention obligations under our gaming licence.
• Right to restrict processing: You have the right to request that 44pk temporarily restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data you have contested is being verified.
• Right to data portability: Where processing is based on your consent or a contract with you, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to processing of your personal data based on legitimate interests, including for direct marketing purposes. Where you object to marketing, we will cease processing your data for that purpose immediately.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

Please note that certain rights are subject to limitations where 44pk has an overriding legal obligation — for example, our obligation to retain transaction and KYC records under our gaming licence and AML compliance requirements. We will always explain clearly if a limitation applies to your specific request.

11. Minors & Age Verification

44pk operates a strict 21+ age policy. The Platform is not intended for, and must not be accessed by, any person under the age of 21. We do not knowingly collect personal data from individuals under 21 years of age.

As part of our KYC process, all players are required to submit valid government-issued identity documentation confirming they meet the 21+ age requirement before their account is fully activated and before any withdrawal request is processed. Where we identify — at any stage — that an account holder is under 21, we will immediately suspend the account, forfeit any remaining balance, and securely delete the associated personal data except where retention is required for compliance purposes.

12. Policy Amendments

44pk reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, changes to our Platform, or new legal or regulatory requirements. Where a material change is made to this Policy, we will provide advance notice to registered players via the email address on file, or via a prominent notice on the Platform, prior to the change taking effect.

The "Effective Date" displayed at the top of this page reflects the date of the most recent substantive update. We encourage you to review this Policy periodically to stay informed about how 44pk is protecting your personal data.

Your continued use of the Platform after the effective date of any amended Privacy Policy constitutes your acceptance of the updated data practices described therein. If you do not agree with any amendment, you must discontinue use of the Platform and may request voluntary account closure by contacting us at [email protected].